2024最新WhatsApp外贸开发信全攻略：打招呼、跟进、回复客户（附模板）

外贸开发信跟进

先问问外贸小伙伴们，写外贸开发信，你是“青铜”还是“王者”？回答“青铜”的朋友别担心，无论什么级别，看完这篇博客，你的外贸开发信撰写能力一定next level！模板附在文末~

外贸开发信是什么

顾名思义，是我们在国际贸易中用来开发新客户、维系老客户的一种重要通信方式。在外贸行业，外贸信打招呼就像是你的“敲门砖”，决定了你是否能顺利打开国际客户的大门。开发信就像是一张独特的名片，能不能展现公司和产品的魅力，就靠它了！一封精心撰写的开发信可以帮你脱颖而出，赢得潜在客户的芳心，甚至转化为实际的商业机会。

另外，开发信的重要性远不止于此。它还是维系老客户的关键工具。撰写老客户开发信第二封，通过外贸信跟进，增强客户粘性，从而建立长期稳定的合作关系。

正确的外贸信打招呼方式

一封引人注目的外贸开发信，首先要从一个简洁明了的标题开始，比如：“关于[客户公司名]的定制方案"、"[产品名]新品发布:独家优惠"。WhatsApp获客不需要写标题。如何编写开场白？你需要传递出诚意和专业性。比如，可以先简洁地表明你为何联系客户，展示你对他们业务的了解。这种方式不仅有礼貌，还能让客户感觉你是专门为他们而来，而不是千篇一律的群发。当然群发也可以变得定制化！使用WhatsApp群发工具，通过定制化WhatsApp号码和发送时间，可以让每条消息不尽相同。另外，如果拿到的WhatsApp客户号码不多，可以使用WhatsApp不加联络人/WhatsApp直接link发消息的方式，发送提前编辑的开发信打招呼模板。

外贸信打招呼

完整的外贸信打招呼通常包含：

标题/主题行（WhatsApp沟通可忽略）

正文:

开场问候（提及之前的展会等互动、恭喜对方近期成就、关注时事）

自我介绍(如果是首次联系)

核心内容(产品介绍、方案建议等)

价值主张

行动呼吁

结尾:

总结要点，明确下一步行动

礼貌性结束语

签名(包含联系方式)

外贸信打招呼：“四不要”

1.不要使用"To whom it may concern"等过于生硬的开场；

2.不要拼错客户或公司名称；

3.不要用过于随意的语气(如"What's up")；

4.不要在开场就直接推销产品。

外贸如何回复客户收到消息

当客户回复了你的外贸信打招呼，意味着第一步已经成功！语言技能较弱的朋友可以使用WhatsApp实时翻译查看客户的回复。此时你要做的就是快速回复，表现出对客户的重视。通常来说，客户先收到谁的回复，谁的订单成功可能性更大，还能提升客户体验，请记住：你的所有行为代表企业，及时且专业的回复有利于树立企业在客户心中的形象。因此，你的回复不仅要解决客户提出的问题，还要进一步加强双方信任。可以从感谢回复开始，例如：“感谢您抽出时间回复我的邮件，很高兴能与您讨论更多关于 [产品/服务] 的细节。”

接下来，通过清晰、简洁的语言，体现出你对产品和行业的深度理解。例如，客户对某项功能或服务有疑问，你可以详细说明其优势和应用场景，并且尽量以数据或成功案例支撑，展现你的实力。避免模棱两可的回答，提供具体信息让客户感到你是值得信赖的合作伙伴。你不妨提前写好自动回复模板，设置关键字匹配，如果客户回复中提到某个关键词，WhatsApp自动发送对应内容给客户，无需一字一句编辑。

最后，别忘了提供有价值的信息，不仅仅是回答客户的直接问题，还可以预见客户可能关心的其他问题，提前做出解释。

外贸如何回复客户收到消息的基本结构总结

a) 感谢客户的来信

b) 确认已收到并理解他们的询问/要求

c) 提供明确、具体的回应

d) 如果需要，提出后续行动建议

e) 友好的结束语

外贸信跟进的有效策略

外贸信跟进的时机

对于外贸er来说，第一次跟进的时机至关重要：

a) 初次联系后3-5个工作日

b) 发送报价或样品后1周

c) 客户表示兴趣但未下单时

d) 展会结束后1-2周

e) 节假日或特殊活动前后

外贸信跟进频率建议

重点在如何平衡：既能维护关系，又不会让客户感到被打扰。切忌过于频繁的跟进（小心客户拉黑！）。另外，每次跟进都应有新的内容，包含但不限于“您是否考虑过我的提议”这种简单的提醒。

热门潜在客户:

第一周: 3-4天一次

第二周: 每周一次

之后: 每2-4周一次,直到得到明确回复

一般潜在客户:

第一周: 5-7天一次

之后: 每2-3周一次,持续1-2个月

现有客户:

活跃客户: 每月至少一次

不活跃客户: 每季度一次

外贸信跟进内容

内容清晰、有条理。参照以下步骤展开：

1.问题回顾：简短地提及上次沟通中的关键点，例如：“在之前的邮件中，我们讨论了 [产品/服务] 如何帮助贵公司提升 [客户需求] 的效率。”

2.提供更多信息：进一步展示你的价值。可以分享新的产品细节、行业动态、优惠折扣。

3.引导客户采取下一步行动：技巧在于创造紧迫感，而不过于强迫，例如安排电话会议或提供试用。或者让客户意识到如果不尽早行动，可能会错失市场机会。避免使用强硬的语气，通过选择性语言让客户感到自在，例如：“如果您对进一步讨论感兴趣，我们可以安排一个方便的时间进行电话会议。”保持友好和专业的同时，引导客户看到合作的实际价值。

老客户开发信第二封怎么写

上面讨论了第一封外贸信跟进的建议，现在来说说针对老客户开发信第二封是怎么个写法。其实两者有很多共同点，不过老客户开发信第二封需要更加精准和个性化，复盘第一次联系结果是关键。

首先在WhatsApp上给老客户分组打标签，回顾聊天中的重要内容，无论是客户反馈、合作的成果，还是未解决的问题，都是确定切入点的依据。例如：“上次合作中，您的反馈帮助我们改进了 [产品/服务]，并取得了显著成效。”

接下来，展示进一步的合作机会或优惠。这封信的重点是让老客户看到新的价值信息。你可以提供针对他们业务的新方案，或推出限时优惠，吸引他们合作。比如：“基于我们上次的讨论，我想向您介绍我们最新开发的xx。这个系统能通过手机App实现远程控制...”

还有一点，沟通方式要做到真诚、贴心，展示对客户的长期关注，主动询问他们当前的需求变化，或提供对他们行业有帮助的信息。让客户感受到他们不仅是你的合作伙伴，更是值得长期维护的资源。

老客户开发信第二封-维护长期关系的技巧总结

1.个性化沟通:提及客户特定的需求或挑战

2.提供额外价值:分享对客户业务有帮助的资源或文章；提供免费咨询或培训机会

3.寻求反馈:询问客户对产品/服务的使用体验

4.展示长期承诺:讨论未来合作计划；提及可能的长期合作优惠

5.保持适度频率的联系:定期跟进提醒，但不过分打扰；在重要节日或客户公司里程碑时设定祝贺消息。

外贸怎么找客户？如何高效获客？

上文我们已传授针对各种外贸开发信的场景和对应写作技巧，接下来聊聊外贸怎么找客户。找不找得到客户决定是否能发出外贸信打招呼。通过以下几种方式，你可以大大提高寻找潜在客户的效率。

在线平台：LinkedIn、Alibaba、Global Sources 等B2B平台是外贸人员获取客户资源的绝佳渠道。在这些平台上，你可以通过关键词搜索找到潜在客户，并利用平台上的推荐或行业网络进一步扩展你的客户群。

行业特定平台：ThomasNet(工业), Kompass(多行业)

外贸询盘网站: EC21, HKTDC, Exporters.sg

海关数据库: Import Genius, Panjiva (提供进出口数据)

政府贸易网站: 各国商务部网站，如美国的export.gov

客户管理系统（CRM）：WAPlus CRM系统是管理客户关系的利器，能够帮助你有效追踪潜在客户及已有客户。通过WAPlus的团队聊天记录同步，你可以记录每一次的互动、跟进情况以及客户需求，确保每一个商机都不被遗漏。同时，CRM还能帮助你更好地规划销售周期，优化客户管理流程。

大数据和市场调研工具：通过Google Trends、SEMrush等工具，深入了解目标客户的需求和市场趋势，从而针对性地制定开发策略，提高寻找客户的效率和客户开发的精准度。

贸易展会和活动: Canton Fair(广交会), CES(消费电子展), Hannover Messe(工业技术展); 行业特定展会和线上展会。

社交媒体和专业网络:每一个外贸人都有多平台社媒账号，首选LinkedIn，X, Facebook，专业社区如Reddit等。

老客户开发信第二封

模板集合：外贸信打招呼| 外贸如何回复客户收到消息| 外贸信跟进| 老客户开发信第二封

外贸信打招呼模板-针对潜在客户

Enhancing [Specific Industry] with [Your Product/Service]

Dear [Prospect's Name],

I hope this message finds you in good spirits. Congratulations on [Prospect's Company]'s recent [achievement or news] – it's been making waves in the [specific] industry!

My name is [Your Name], and I represent [Your Company], a leading provider of [your product/service]. I recently read your [article/interview/news] on [specific topic] and was impressed by your [specific point that stood out].

Given your company's recent [expansion/achievement] and the [challenges/opportunities] you highlighted, I believe our [product/service name] could be of significant interest to you. Our system offers:

[Key feature 1]

[Key feature 2]...

We've successfully implemented our solution for several [types of companies], resulting in [specific benefit, e.g., percentage improvement in a key metric].

I would love the opportunity to discuss how our [product/service] could support [Prospect's Company]'s [specific goal]. Would you be open to a brief [call/meeting] next week to explore potential synergies?

Thank you for your time, and I look forward to the possibility of collaborating with you.

Warm regards,

外贸如何回复客户收到消息模板-以跟进询盘为例

Thank you for your price inquiry regarding our [Product Name]. I have received your request and am pleased to provide you with the information you need.

Based on the [product specifications/model] you inquired about, our quotation is as follows:

[Product Name/Model]: $[Price] per [Unit]

Minimum Order Quantity: [Quantity] [Units]

Delivery Time: [Number] days

Our [Product Name] offers the following advantages:

[Advantage 1, e.g., High-quality materials ensuring product durability]

[Advantage 2, e.g., Advanced technology improving production efficiency]

[Advantage 3, e.g., Energy-efficient design reducing operational costs]

Additionally, we are currently running [any relevant promotion or discount], which entitles you to [specific offer, e.g., a 10% discount].

To help you make an informed decision, we would be happy to:

Provide product samples for your testing

Arrange an online demonstration to showcase the product features in detail

Offer additional technical specifications or certification documents

Would you like any of this additional information or services? If so, please let me know, and I will arrange it immediately.

We look forward to establishing a long-term partnership with [Customer's Company Name]. If you have any further questions or need to discuss anything in more detail, please don't hesitate to contact me.

外贸信跟进模板-现有客户/潜在客户

I hope you’re doing well! I wanted to reach out and see how everything is going with [product/service] that you’ve been using from us. I’m always keen to ensure that our solutions are meeting your expectations and supporting your goals.

I also wanted to let you know that we’ve introduced [new feature, promotion, or industry insight] that I believe could offer even more benefits for your operations. If this is something you’d be interested in exploring, I’d be happy to arrange a time to go over the details or provide any additional information you might need.

Please don’t hesitate to let me know if there’s anything else we can do to support your business. I’m looking forward to staying in touch and continuing our successful partnership.

Hey, it's been a few days since we discussed how our [Product/Service] could potentially boost [Customer's Company Name]'s efficiency in [specific area].

In our previous conversation, we touched upon [key point from the initial discussion]. I wanted to follow up and provide you with some additional insights that I believe you'll find valuable:

[New information point 1, e.g., recent case study or industry trend]

[New information point 2, e.g., product feature highlight]

[New information point 3, e.g., potential ROI or efficiency gain]

Given the current market dynamics, many of our clients are finding that early adoption of [Product/Service] has given them a significant competitive edge. To help you explore if this could be beneficial for [Customer's Company Name] as well, I'd be happy to:

Arrange a personalized demo tailored to your specific needs

Provide a complimentary consultation with our technical team

Set up a trial period for you to experience the benefits firsthand

If you're interested in any of these options, we could schedule a brief call next week to discuss the best approach for your company. Would you have 15-20 minutes available on [Day] or [Day]?

I look forward to the possibility of helping [Customer's Company Name] achieve its efficiency goals.

老客户开发信第二封模板

I hope you’re doing great! I wanted to follow up on our last chat. Your feedback was incredibly valuable and helped us make some great improvements to [product/service]. Thanks again for that!

I’m excited to let you know about our latest [new product/feature]—it’s designed to [specific benefits]. For instance, it now includes [describe key feature, e.g., mobile app integration for remote control], which could really streamline your [specific task or process].

Additionally, next month we’re hosting an exclusive online webinar on smart office solutions. As one of our valued clients, we’d love to reserve a VIP seat for you. This is a great opportunity to stay updated on industry trends and exchange insights with other business leaders.

Please feel free to reach out if you'd like more details about the webinar or to discuss any changes in your business needs. Looking forward to continuing our partnership!