Three ways to quickly boost your WhatsApp campaign

Emma Obadiah

Copywriter

June 7, 2024

18 min read

WhatsApp has become an indispensable tool for communication and customer interaction. However, its utility extends beyond just chatting; it can be leveraged for lead generation, marketing, and expanding into international markets.

Without further ado, here are three commonly used methods for WhatsApp marketing:

1. Group Marketing:

Group marketing has always been a favored approach. Similar to WeChat groups, joining a precise and high-quality industry group on WhatsApp expands your network significantly. This is a preferred method for many foreign traders using WhatsApp marketing.

How to join WhatsApp groups:

• Have friends invite you (international clients).
• Create your own group and promote the link or QR code to attract foreign clients.
  To find WhatsApp groups, you can use Google advanced syntax searches by combining http://chat.whatsapp.com with relevant keywords. Proficiency in Google advanced syntax is crucial for international traders. Additionally, platforms like Facebook can also be used to search for groups.

2. Status Marketing:

WhatsApp's 24-hour status feature, similar to a story on other platforms, is a valuable marketing tool. It disappears after 24 hours, making it a dynamic way to engage. However, both parties need to have each other's WhatsApp contacts to view statuses, emphasizing the importance of accumulating contacts.

To view statuses:

• Open any friend's status to automatically play multiple statuses.
• Click on links in status updates to view preloaded content.
  Status updates help identify mutual contacts, allowing you to add them to your broadcast list.

3. Broadcast Marketing:

Broadcasting is a crucial WhatsApp marketing function, akin to mass messaging on other platforms. Like status marketing, it requires mutual contacts to send broadcasts, highlighting the need to build a substantial network.

How to create a broadcast list:

• Open WhatsApp and click on the top right (┇) - Broadcast Lists.
• Click (📝) New List and add recipients by entering names or selecting from contacts.
• Click the create icon at the bottom.
  It's essential to categorize customers (e.g., new, potential, interested, returning) and tailor marketing strategies accordingly. Good customer management habits significantly improve conversion rates.
  Remember, sending messages to broadcast lists results in individual, private conversations when recipients reply.

In conclusion, these three strategies offer diverse approaches to WhatsApp marketing. Success lies in understanding and implementing them effectively. Whether developing clients or employing marketing methods, a thorough understanding makes a substantial difference. The key is diligence and thoughtful execution to achieve optimal results in client development.